Small Business Start-up tools

Written by: Veronica Postanes
Written by: Veronica Postanes
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There is no one size fits all when it comes to business strategies. There will be times that a marketing campaign may not work for you but could be effective for other businesses and vice versa. Learning in business is always a work-in-progress! But being wise in decision making and having smart choices will get you better chances of success. Starting a business can be overwhelming and that’s why it’s important that you are passionate about your idea because it will drive you to the right path no matter how things can get complicated. To help you achieve a meaningful journey to success without spending too much. We bring you tools that will help you get started with your small business without breaking the bank!

  1. HR Tool

  2. HR plays a key role in developing, reinforcing and changing the culture of an organization. For a growing business having an HR tool is a must! But it doesn’t have to be expensive the software below is free and will help you reinforce the value of your company.

    • My HRWith NO strings attached! You will enjoy UNLIMITED data storage and be able to add UNLIMITED employees. HR.my is crowd funded by the user community.

  3. Web creation tool

  4. In this era where most of the buyers are online, having a website is a necessity even for small business, it is like your online hub where you can showcase your brand, product and services. It will be your consumer’s one-stop-shop for all the services or products that you offer. 

    • WeeblyBuild a free website that grows with your business.
    • WIX - Will let you create up to 500 designer-made templates for every business free! 

  5. Financial Tools


    Accounting is the language of the business! Your accounting will tell you the health status of your business. 75% of Start-up businesses fail because of poor accounting management. It is recommended to reach out to an Accounting Professional to help you understand the business dynamics and how you can better handle your cash-flow in order for you to grow and succeed. But, Starting with DIY accounting may not be a bad idea, this will force you to learn and be smart in putting up a strategy for your business finances. Here is some free accounting software you can use:

    • Wave Financial - Free software that will let you create invoices and manage payroll.
    • Zipbooks - Free accounting software that sends invoices, tracks time and expenses and integrates with your bank. 
    • Manager.IOIt’s a free forever accounting tool that will allow you to work offline. 
    • QuickBooks - This accounting software may be the most popular among entrepreneurs. This gives an advanced option from customizing your invoice to set up your inventory based on your industry-specific. Reports are also customizable and most of all the rulings are easy to set up. It comes on a 30 day free trial period then you can choose the plan the fits your budget.



    Warren Buffet, the chairman and CEO of Berkshire Hathaway, gave advice to a 17-year-old investment intern during a CNBC interview and said that "accounting is the language of business"
  7. SEO Tool


    When you have your website set up, you might want to know how people can start finding you online and these tools may help you land a page in search engines.

    • Google Analyticsit gives you the free tools you need to analyze data for your business in one place, so you can make smarter decisions.


    • SEMRUSH - This comes with a free trial period and will let you manage your search engine optimization, advertising, content and social media marketing.



  9. Online form tool

  10. Online forms allow users to buy your products remotely by filling their details and even making on-site payment which makes it useful for small business owners.

    • Jotform – Free easy-to-use online form builder for every business.

  11. Feedback Community

  12. Feedback will let you know the pulse of the consumer about your product or service or what features they want to see or they want improvement on. Feedback from the community will also help you innovate based on what the consumer’s need and wants 

    • Quora- is a non-subscription place to gain and share knowledge. It's a platform to ask questions and connect with people who contribute unique insights and quality answers.
    • Reddit - Reddit is a network of communities based on people's interests. You can find communities you're interested in, and become part of an online community for free!

  13. Marketing Tool

    • Mailchimp - It’s an email marketing tool where you can sign up for free that enables you to find your target audience, engage with your customers and build your brand.
    • SOCIAL MEDIA - Business profiles on social media are one of the best ways to let people know about your company. Make sure you use the right platform where your audience is and build a good impression.

    • Yelp - Is a no subscription platform that lets users post reviews and rate businesses. When you go to a new restaurant and have a good experience, it's likely that you won't keep the place a secret.

Let's wrap it up!

Don’t get fooled with “Hacks” to grow the business “Fast” because all great things begin with hard work and perseverance and will grow sometimes slow but most of the time steady with patience, confidence and creativity. Don’t be too shy or afraid to start small rather focus on a simple business idea, this way you will not end up getting too many expenses and come up with a very expensive product or service. Instead, make sure you are giving quality service and providing values with your products that also make the lives of your consumers easy.

Get in touch and let's see
how we can build a brighter future together

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